News · September 4, 2026
In-House or Outsourced? Betable CEO Warren Jacobs Shares His Perspective with NEXT.io
As iGaming businesses grow, deciding what to manage in-house and where to work with specialist partners becomes an increasingly important consideration.
In his latest article for NEXT.io, Betable CEO Warren Jacobs looks at how operators can approach that decision across areas including technology, trading, risk, compliance and CRM.
“Trying to own everything can spread resources surprisingly thin.”
Different businesses will naturally arrive at different answers. A new operator preparing to launch may rely more heavily on external expertise, while an established business may choose to bring certain capabilities in-house as it grows.
The important part is retaining the flexibility to change that balance. Entering new markets, adding products or growing the player base can all change the resources and expertise an operator requires.
“The right answer today might not be the right answer two years from now.”
Control also doesn’t have to mean doing everything internally. Operators can work with specialist partners while retaining visibility over performance and the ability to make the decisions that matter to their business.
Ultimately, the right operating model depends on the operator, its priorities and where it is in its development.
“The operators with the greatest control in 2026 may not be those that do everything themselves.”